search query: @author Laroche, M. (et al.) / total: 5
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1.
What's so funny? The use of humor in magazine advertising in the United States, China, and France
Journal of Advertising Research
2011 : JUN, VOL 51:2, p. 404-416
 2011 Laroche, M. (et al.)
2.
A model of consumer response to two retail sales promotion techniques
Journal of Business Research
2003 : JUL, VOL. 56:7, p. 513-522
 2003 Laroche, M. (et al.)
3.
Effects of subcultural differences on country and product evaluations
Journal of Consumer Behaviour
2003 : MAR, VOL. 2:3, p. 232-247
 2003 Laroche, M. (et al.)
4.
A cross-cultural study of the persuasive effect of fear appeal messages in cigarette advertising: China and Canada
International Journal of Advertising
2001 : VOL. 20:3, p. 297-318
 2001 Laroche, M. (et al.)
5.
A model of advertising standardization in multinational corporations
Journal of International Business Studies
2001 : VOL. 32:2, p. 249-266
 2001 Laroche, M. (et al.)
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